In the heart of Madrid, Bugao honors origin and product through a unique culinary vision rooted in chef Hugo Ruiz’s Ceutan heritage. His cuisine blends technique with emotion and a deep respect for seasonal ingredients. The brand avoids coastal clichés, opting instead for organic textures, noble materials, and subtle nods to the South’s cultural richness.Its identity is refined and minimalist. A custom logotype with fluid ligatures evokes the sea, supported by a sober yet distinctive typographic system. From menus to interiors, every detail connects tradition and modernity, crafting a visual story between Ceuta and Madrid.

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